Yeah, I am going there. I feel like I have a fiduciary duty to my corporate audience to do so. So here we go: how do we finally settle the battle of the at-home workout between Peloton and SoulCycle? As you will find out, it’s really about the Peloton v Equinox brands, as well.
Also, note that Peloton and SoulCycle are not the only games in town. NordicTrack, a long-standing brand, is getting into the game with its iFit bike and treadmills. For the iFit bike experience, there is also a studio class experience, as well as simulated scenery rides, like Tour de France. Haven’t had a chance to check this out yet, but it’s worth mentioning. For now, we will mainly focus on the two frontrunners.(more…)