‘Hustle Culture’ is a loaded term that means showing the world what a boss you are. And as busy people, we live on this. Striving and staying positive – that’s the thing, right? I even have ‘hustle’ in the title of my book.
But it can go too far – and become a ‘toxic hustle’ culture where we are obsessed with being busy and squeezing everything out of every second. What’s worse, it has become somewhat of a competition. Humble brags on social media along with prideful declaration of one being “swamped” are the new status symbol.
In today’s toxic hustle culture, brandishing one’s busyness is like swinging a Birkin bag. The support for this principle is not just anecdotal – a recent article in Harvard Business Review highlights how busyness has become the new status symbol. The result is a reported rise in “time poverty”. So much for luxury bags! This got me thinking – what is “busyness” really achieving for us in the fulfillment of our long-term values?
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